This video, for "FreaXXX" by Brokencyde, has been all over the internet today. First, like everyone else, I thought it was ridiculous and terrible. But then I realized that it's really the best video, the video we deserve. This is what suburban housing developments and American Apparel and Web 2.0 hath wrought. THIS IS WHAT YOUR KIDS/YOUNGER SIBLINGS ARE LISTENING TO. It's also what they look like.
This type of music (by which I mean music created by this these kinds of kids) is part of the first wide-ranging musical/subcultural style born and bred on the Web 2.0 internet. It may not all sound alike, or even belong to the same genre (see: the "hip-hop" of 3oh!3, the Xtian screamo of The Devil Wears Prada, and Brokencyde's cross-genre clusterfuck) but the uniting factors are image and background, not genre. These kids all look the same, have the same post-post-ironic sense of humor (which strangely revolves around ghetto tropes), come from the same kinds of boring suburban towns, and have access to the means to create and promote their music (affluent parents and Myspace, respectively). This is music in the post-genre future. This is Myspacecore.